RIKA 

Behind the name Rika is the Swedish Ulrikka Lundgreen, who has a background as a fashion and interiorstylist. Her excellent taste has featured in magazines such as Elle Decoration and Vogue, but it was her home-designed bags which put her on everybody’s lips. The bag was quickly named “The Star Bag”. The success of the bag became thestarting point to Rika and since 2001 Ulrikka has created complete bags, ready-to-wear and accessories collections. Ulrikka does not only create aproduct but entire complete looks. The Rika style is urban, hip and sexy with ablend of romantic vintage and rock’n’roll. At the same time she is faithful toher Scandinavian heritage and with this classic and functional foundation Ulrikka designs a collection easy transmittable from day to eveningwear. Her simple and wearable style has created quite a few fans, and people like Helena Christensen, Sienna Miller, Julianne Moore, Liv Tyler and Nina Persson from The Cardigans have all embraced the brand.