ACNE

Acne Creative was founded in 1996 by four creative masterminds – each with their own individual forces with which they created the foundation of an interdisciplinary creative team. Few people realise that Acne is an acronym of the words Ambition to Create Novel Expressions. This ‘ambition to create novel expressions’ is exactly what hasled them to the top-level as a highly recognised brand.

Acne Jeans started in 1997 when one of the founders, Jonny Johansson, designed 100 pair of jeans in raw denim with red stitches. The jeans were handed out among friends, family and clients who led to the immediate awareness amongst fashion editors, stylists and consumers. The innovative design and the effortlessly cool look were keyfactors behind the instant success, and the jeans with the red stitches becamecult items. In order to meet the growing demand, Johansson put them intoproduction and the brand Acne was born. 

Today the Acne family is large, and there is a sort of cohesiveness existing amongst the consumers – which makes Acne more than just a brand. There is some talk of an ‘Acne lifestyle’ which finds expression both among the consumers as well as in the products.