Swedish Emili Martensson is the designer behind 5Preview. She trained as a graphic designer and worked for Miss Sixty in Italy for many years. In addition to her work, Emili began to produce simple t-shirts with prints. It started out as an experiment and today most fashion craving people know the witty and recognizable underground logo t-shirts – t-shirts that are meant as a form of anti-fashion statement. Today, Emili lives back in Stockholm and focuses 100% on 5Preview. She has expanded the collection with canvas bags and jewellery with the same type of statements.