SASS AND BIDE

The friends Sarah-Jane Clarke (sass) and Heidi Middleton (bide) are behind the australian label Sass and Bide. The fairytale began at Londons Portobello Road, but their innovative denim designs quickly resulted in great attention in the fashion cirkle. In 1999 the friends returned to Australia to form their brand, with the vision to revolutionize the denim market. Sass and Bide produces innovative, edgy and glamorous designs, and the brand has become the essence of skinny jeans based on their famous East Village jean, which has been worn by fashion icons as Kate Moss and Sienna Miller.