Launched July 2008, Current/Elliott has raised the bar for the denim standard. Born out of love for vintage denim and its Americana roots – from the washes to the range of fits and styles – the collection respects the history of denim and its timelessness. Each individual style pays homage to the importance that denim has played throughout American history – every style offered in the collection has a  historical reference, an original vintage sample and year of origin.  

Serge Azria, the creative director of the brand, is an intuitive entrepreneur who strives to make a difference. With Current/Elliott, Azria set out the produce of collection entirely crafted from denim, introducing a new denim concept into the realm of fashion.Constantly inspired by the past yet always looking to the future, Current/Elliott continually delivers its customers with more of what they have always loved – a distinct and timeless collection that promises to love and be loved for years to come.