YOUHESHE.COM was founded in March 2007 by Lulu andNicolai Henckel.

After spending 7 years in New York distributing exclusive Italian jewelleries – among others via an online B2B module – they moved back to native Denmark to set up a personal, cool and stylish online fashion boutique – YOUHESHE.COM.

They started out by working from home, but with theimmediate and increasing demand for online fashion, and the rise of YOUHESHE’s popularity it was decided to move the business to Hellerupvej north of Copenhagen.

Besides being a personal and stylish online fashion boutique, Lulu and Nicolai wanted to create a universe where all 5 senses were stimulated. Therefore, they integrated art, music and scent in their YOUHESHE universe. This happened via collaborative projects with up-coming artist including Pomme Chan and Sarah Becker, by compiling their own CDs (also sold in hip concept store Colette in Paris) and by creating a signature scent gently sprayed on their handwritten greeting cards send with each and every YOUHESHE purchase.   

In 2008 YOUHESHE was selected as exclusive distributor of cream of the crop designers 3.1 Phillip Lim, Helmuth Lang and Tsumori Chisato and from spring summer 2010 this will also include Alexander Wang.

In the summer 2009 YOUHESHE had yet again grown out of their present location and moved to Rentemestervej, their current location, in Northwest Copenhagen. Here they added yet another sense to the YOUHESHE universe – the sense of touch – by incorporating a stylish New Yorker style boutique showcasing all their supplies as well as hosting various fashion events.